How to attract and keep talented people?
How to increase profits and shareholder value?
How to increase creativity and productivity?
How to ensure ethics permeate the corporate culture?
Building a successful corporate culture and value-driven leadership teams has become the most significant source of brand differentiation in business today.
Why are values-driven companies the most successful?
Values drive culture
Culture drives employee fulfillment
Employee fulfillment drives customer satisfaction
Customer satisfaction drives shareholder value
What Are Values and Why Are They Important?
Values are deeply held principles that people hold or adhere to when making decisions. Individuals express their values though their behaviors and organizations express their values through their working culture.
Research shows that there is a strong link between financial performance and the alignment of an organization’s operating values to the employees’ personal values. Who you are and what your stands for is becoming just as important as the quality of products and services you provide.
In Corporate Culture and Performance, John P. Kotter and James L. Heskett shows that companies with strong adaptive value-driven cultures, outperformed other companies by a significant margin.
Kotter and Heskett found that companies had higher job creation rates, stock prices grew faster, and profit performance was 750 times higher than companies that did not have shared values and adaptive cultures.
In Built to Last, Jim Collins and Jerry Porras show that companies that consistently focused on building strong corporate cultures over a period of several decades outperformed companies that did not by a factor of six and outperformed the general stock market by a factor of 15.
John P. Kotter and James L. Heskett, Corporate Culture and Performance, (New York: The Free Press) 1992 James C. Collins and Jerry I. Porras, Built to Last, Successful Habits of Visionary Companies (New York: Harper Collins) 1994
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